The accessories and furnishings of Valli Bathrooms, transform the most intimate of the house in a refined and elegant, through innovative design, materiali pregiati e tecnologie all’avanguardia abbinate all’indispensabile manualità artigianale.

Style and quality are linked in a harmonious way thanks to the collaboration with some of the best designer in the industry, allowing you to offer a range of versatile products, elegant and full of new aesthetic and functional chrome plating guaranteed 10 anni.

Valli Bathrooms Ltd

by Concordia, 16

20838 – Renate – Monza Brianza – ITALY

TELEPHONE: 036292391

FAX: 0362999038

WEBSITE: http://www.valliarredobagno.com

In 1999 Laurameroni design collection it was just a project, a difficult, a call risky and at the same time irresistible, but with the main well-defined lines: attention to detail, high quality, choosing wood as a raw material with exotic woods and precious, and customizing, superando i limiti della produzione industriale.
In April 2000 the brand becomes reality and presents a world premiere in Milan during the Salone del Mobile. The draft of the new brand immediately stand out thanks to their uniqueness and originality. The wood, the glass and the metal, selected over the years, come together thanks to a strong creative, che riesce a trasformare le forme più semplici in opere di artigianato artistico.

Severe volumes, right proportions, especially special sizes and surface treatment still characterize the products Laurameroni. The sense of touch has become essential to perceive the real value and consistency of products, realizzati attraverso una fruttifera collaborazione tra architetti e abili artigiani.
Today Laurameroni design collection is a novelty that has built a defined itself in the crowded world of design. A constantly changing reality, always in search of new tailor-made solutions for customers seeking elegant furnishings with a strong character.

It is a combination of Art, Design and Architecture, tre parole che ben delineano la produzione del marchio.

In conjunction with the 47th International Furniture Fair in Milan also Laurameroni Design Collection opened its permanent space in the historic center of the city: a second home, un appartamento elegante dove vengono allestite atmosfere d’interni che possano dare appropriato risalto ai prodotti e trasmettere la vera filosofia aziendale.

The collections "Intarsia", “Maxima”, "Sculptures", “Orchestra”, "Sottsass", "High Ground","Stars" and collections of doors and paneling "Decor" ,"Graffiti" and the last presented "Bamboo" and "Elements" are clearly the brand and its philosophy: be different…essere unici.

The essence of design collection Laurameroni

Arte Design Architettura.

Three groups of well-defined products and for three distinct business areas , which can otherwise be integrated with one of their, delineano le collezioni Laurameroni.

Materiali pregiati.

The choice of using carefully selected materials distinguishes the entire line: rosewood, teak, walnut, wenge, steel, cherry, durmast, brass, copper steel, full grain leather dyed in barrel, multilayer, thick veneer, massello, listellare.

Architetti Manualità Tecnologia.

The creativity of architects who work with Laurameroni allows you to enhance the value of the precious traditional skills of artisans Made in Italy, that with the support of sophisticated machinery, make products from surfaces only.

Le superfici.

The vocation for the treatment of materials characterized it since birth mark, that, reinventing their surfaces, contribuisce al neologismo “surface design”.
La qualità percepita.

The quality is understood by the end user so thanks mainly to design tactile resulting, permettendo di percepirne il valore e la reale consistenza proprio “al tatto”.

L’unicità del prodotto.

The product, always maintaining its original identity, is also tailor-made according to customer's requirements. Un servizio di personalizzazione che permette la distinzione tra l’ atelier ed il prêt-à-porter.

La forte riconoscibilità.

A product that distinguishes it from the multitude of proposals approved, per le quali il prezzo indicato non sempre è riconosciuto come il vero valore.

Laurameroni DESIGN COLLECTION

by NEW VALASSINA, 30

22060 – AROSIO – AS – ITALY

TELEPHONE: 031 761450

WEBSITE: http://www.laurameroni.com

Handmade and manual creativity then become the starting point to create synergies innovative growth, especially if associated with potential of the web and new media, to fast tools and dynamic capable of activating virtuous circles in network.
So, the traditional profession of craftsmen, that always brings to mind the dexterity and workshop activities, is transformed into a work web oriented, combining modernity and tradition live immersed in community fondate sulla partecipazione virtuale.

This was discussed during the conference "The Artisan of the XXI Century"Which took place in Florence on 14 November to Villa Fabbricotti, with the support of the Region of Tuscany, Toscana Promozione, garagErasmus, Confartigianato Companies Tuscany, ARTEX, CNA Toscana. La giornata si è aperta con le parole dell’Councillor for Productive Activities of the Tuscan Region Gianfranco Simoncini, that, presenting new calls and integration processes between companies, pays special attention to innovation and research for small artisan companies that combine quality and modernity. In fact, Tuscany, said the Councillor, will be launched at the shops-school training purposes; saranno promosse iniziative a sostegno del set tore per salvaguardare tecniche di produzione che rischiano di scomparire e per promuovere la digitalizzazione.

A seguire, intervened Alessandro Ricceri, President of ARTEX (Center for Artistic and Traditional Handicrafts of Tuscany), to present the state of the art of traditional artistic productions with useful numbers (only in Tuscany there are now 33.000 small businesses, with more than 177.000 employees, that correspond to the 12% of employees) : showed that - data in hand - Companies can differentiate themselves by focusing on research, originality and quality’ have been rewarded by the market, così come quelle che si sono rivolte all’estero puntando all’internazionalizzazione.

A seguire, Simona Bonciani, experA followant and lecturer in communication and web marketing, owner of the agency Noetica Bologna, was called upon to play a training on new tools and methodologies to communicate, promote and sell in the web 2.0: una carrellata veloce su principi e strategie della comunicazione e del marketing on line per permettere a un’azienda di progettare la propria presenza attiva in rete e per definire il proprio modello di business on line.

An important consideration – from industry data related to the use of promotional tools such as social networks and the number of e-commerce in Italy (see data Casaleggio Associati, Netcomm and Observatory of the Politecnico di Milano) - Which shows the importance of not "escape" to the change taking place ("A company that is not online is not a company but a company that does not communicate communicate its absence…”),to plan a careful strategy ( This means defining the direction, choice and differentiation ) e infine di aggiornarsi costantemente in un mondo in continua evoluzione.

But when it comes to Craft 2.0 also known as next generation software, di tecnologie online che consentono di sviluppare le specificità dell’handmade. New materials, new web services, app and robotic manufacturing processes are just some of the examples presented in the course of the intervention  GaragErasmus. In fact there are rapid changes in technology to lead the traditional vision of the artisan to a "know-how" that passes through new automated production, but also to a diffusion open techniques, technologies for rent shared, online self promotion (eshop, blogging). The result is a digital fabrication that creates products whose added value is given by a more innovative, e dalla possibilità dell’utente di dire “l’ho fatto io”.

As shown Filippo Moroni, expert, there is the possibility to share craft skills across platforms open source, that synthesize ideas and techniques from many minds in order to create new technologies and innovative products. Abroad, there are genuine participatory workshops in which experiment with new models that can be imported in our country, modelli in cui si può usufruire anche a distanza di strumenti digitali di produzione.
The concept of crafts then expands, thanks to the technological expertise and extends until it reaches the design, l’industrializzazione rapidissima di pezzi unici.

As pointed out also Simone Cosimi, journalist and Wired Style, it is important to enter into a co-branding and crowd-founding, where the need to bring together resources and expertise offers endless creativity and enterprise development. Il tutto grazie al web naturalmente.

What should they do then the artisans in the web 2.0?
Stefano Micelli, professor and author of the book Craftsman future. Innovation in the hands of the Italians (I Grilli Marsilio Editore, 2011), introduced the panel discussion highlighting the latest developments of the figure of the: which rose by a professional who, once, protected them and protected the "secrets" in his workshop, a "techno-artisan" who today shows, says and then shares his experience and his ability to make network, trovando spunti innovativi proprio nel web e nell’interazione con altri utenti.

In this regard Micelli has introduced some case history of excellence in the Italian: artigiani del XXI secolo che usano in modo consapevole e propositivo le nuove tecnologie e i new media.

Giulia Tognellini, spokesman for the project Thatsarte, web platform dedicated to the sale of artistic ceramics, presented relevant aspects of this e-commerce, in which the 90% sales of the project comes from the U.S. (with orders that exceed even the 5000 U.S. dollar) and in which users primarily seek specific products, made drawings of craftsmen designed ad hoc, with unique and unrepeatable, fatte su misura.

Matthew Gioli, Brand Super Duper Hats, specialized in the production of hair handmade by refined retro style, illustrates its e-commerce project, that stands out in the history of the network for all Made in Italy. A story that starts from pure manufacturing and a "Savoir faire" Italian, che online è in grado di attirare utenti verso una “bottega virtuale” dal sapore artigianale autentico.

Francesca Marzocchi, del progetto Digital Makers CNA Tuscany, explains the ability of artisans 2.0 to combine the tradition of manufacture with the technology of the products or with the use new tools (3d printers, laser cut) production. He then reported to the public his experience at the American reality Artisan Asilum Boston, a shared space for makers (those who want to) bringing together complementary technologies (unlike the Italian situation where the division between small enterprises are often an obstacle). In quest’ottica CNA Toscana ha recentemente attivato tirocini formativi per sviluppare la digitalizzazione delle imprese.

Antonio Scribano del progetto Do it! – whose name comes from the acronym of Yu did youserlf - (it is a group of designers who are involved in creative recycling who founded the first Italian company funded by crowd-founding) spoke of 01Lamp, It Lampada open source obtainable from a pizza box. In this case, to make a difference is a platform that makes available to all objects with a source code. Users can buy the product and make it on their own, ma anche migliorarlo e copen sourcetutto online.

Finally, Elisa Lucia Delogu and Principe, presented the project of Fish Tires, Bologna a workshop dedicated to textile design and creation of sustainable products with recycled fabrics and natural materials. In this case not only provides customers with the ability to produce something, But the realization of business web design tailored. The collections are produced seasonal, but continuous, and the client to build their own dress. Strength of the project, in addition to the absolute personalization, anche il sito web che presenta un concept accattivante e originale.

During the round table has also intervened Valeria Blacks, responsabile di Confartigianato ICT Toscana.

The event was sponsored by Region of Tuscany, Toscana Promozione, garagErasmus, ARTEX,CNA and Confartigianato companies Tuscany Tuscany.

14 novembre 2012 Villa Fabbricotti, Firenze, hours 9,30- 12,30

The word Handicraft always calls to mind the image of the handiwork, of the industrious experience shop and a daily routine that has its rooted in tradition. This "culture of manual" is now in close contact with the new technologies and the new media, fast and dynamic tools that enable constant interaction of users online. Da questo incontro di mondi apparentemente diversi tra loro nasce l’craftsman of the XXI century, a new concept that combines modernity and tradition, creando qualcosa di nuovo.
The craftsmanship in fact becomes increasingly web oriented existing transforms into an activity which can involve many users on the network. With this virtual participation come true community made to Internet, bloggers and fans of the web. It’ in its network that profoundly changes the craft and is enriched with feedback and incentives to achieve public ever new. To develop these themes ARTEX and Toscana Promozione, con garagErasmus together with trade associations crafts, organized the conference "The craftsman of the XXI century: work culture, tecnologia, new media and manual” to be held Wednesday 14 novembre, a Villa Fabbricotti in Firenze.

• The day inizia alle ore 9,30 with opening remarks by GFlorenceco Simoncini, Councillor for Productive Activities, Employment and Training of the Tuscany Region. Alle 10 instead you will enter the heart of the discussion with the participation of ARTEX (Center for Artistic and Traditional Handicrafts Tuscany): will take stock of the situation on craft art, emphasizing those that are the criticality (communication problems, transmission of knowledge and succession planning) and illustrating how new technologies and new media are able to cope. Il Director of ARTEX, Alessandro Ricceri, comment on some updated data on the sector in Tuscany. A follow, Simona Bonciani, consultant and lecturer in cThemunication and web marketing expert and owner of the agency Noetica Bologna, discuss the latest trends in social media and marketing tools to help you reach your target, con un focus specifico sul mondo dei social network in relazione al personal branding.

 

• At ore 11 will be discussed artigianato 2.0 con Carlo Ratti, Founding director of the MIT Senseable City Lab: we will discuss the utility of eshop, blogging and the latest software, with also the potential of online sales related to the development of ever new. The "techno-artisan" has in fact technological tools to spread, online e off line, its specificity handmade: new materials, new web services, app telefoniche e processi di produzione robotizzata sono solo alcune delle nuove strade percorribili.

 

• Around 11,30 will open panel discussion “Scenarios of contemporary creativity"Moderated by Stefano Micelli (Professor of Economics and Business Administration at the University of Venice and author of the book Craftsman future) for a direct comparison between case histories innovative. Starting from organizations working in the Italian and international propose concrete and specific ideas about the relationship between web, tecnologia, new media e produzione artigianale.

 

Speakers:
- Francesca Mazzocchi of project Digital Makers, reality that will appeal to all those who create, innovano e fanno cultura di impresa fondendo le tendenze del web con il “savoir faire” tipicamente italiano.
- The brand Super Duper Hats, specializzato nella produzione di capelli fatti handmade dal raffinato stile retrò.
- Do it!, a group of designers who takes care of creative recycling (as the 01 Lamp, lamp open source obtainable from a cardboard pizza).
- Giulia Tognellini, spokesman for the project Thatsarte, piattaforma web dedicata alla vendita di ceramiche artistiche.
- Elisa Lucia Delogu and Principe, the founders of the studio Fish Tires, uno studio/laboratorio bolognese dedicato al design tessile e alla creazione di prodotti eco-sostenibili con tessuti riciclati e materie prime naturali.
- The journalist Simone Cosimi, collaborator Wired.it, Style.it and the monthly Inside Art, che proporrà un focus specifico sul movimento dei maker e sull’artigianato 2.0

 

The event is sponsored by Region of Tuscany, Toscana Promozione, garagErasmus, ARTEX, CNA and Confartigianato companies Tuscany Tuscany.

 

CONTACTS

NOETICA

051 520995

www.noetica.it

TUSCANY Tuscany Promotion

www.toscanapromozione.it

ARTEX

www.artex.firenze.it

 

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