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Arper the ADI Design Index 2012 with the design of Brand Identity

The project Brand Identity Arper has been selected by the Board of ADI Design Index for the year 2012 the volume edited by Maria Cristina Tommasini and comes into the race for the prize of the next Compasso d'Oro ADI.

An important and prestigious award for Arper that, already selected in previous editions as part of the product design and 2011 awarded the prestigious Compasso d'Oro, was selected again with the new corporate identity project, designed for the global renewal and evolution of all media of communication, paper and digital.


The project, studied and developed by the study2×4New York in collaboration with the Spanish studyLievore Altherr Molinaand the team of Arper,has highlighted the primary values ​​founded and resolved by the information needs of the various target audiences.

A careful study of graphic design is integrated with other disciplines such as photography-with the masterful work of the Dutch Scheltens & Abbenes-, la scrittura, language, styling and choice of material of a paperless.


Harmony, synthesis, formal rigor, color sense and respect for the environment are the concepts that give shape to the new integrated corporate communication, through a rigorous and elegant graphic language that conveys a message of contemporary.